The recent success of a slimming cookbook shows the reading habits of today’s book market and could pave the way for a continued focus on slimming and self-improvement books by publishers in the future.
The book in question, Pinch of Nom by Kate Allinson and Kay Featherstone, went on sale on 21 March and just 72 hours later had sold 210,506 copies according to book sales monitor Nielsen BookScan. This is an incredible success and shows that books on advice and self-improvement are the way to go in today’s market.
Stemming from a popular blog run by a pair of restaurateurs, Pinch of Nom shares recipes that are compatible with a range of diet plans such as Slimming World and Weightwatchers.
Personally I first noticed this book when it repeatedly cropped up on my social media feeds. Friends were posting about how it was the first cookbook they’ve ever bought (we’re in our mid-20s it’s a tad worrying but we’re not really proper adults so I suppose it’s not really surprising) and how it was a revolutionary slimming cookbook because it combines healthy ingredients with indulgent recipes.
There’s been a surge in this type of cookbook over recent months, with many chefs and cookbook writers have been focusing on quick, healthy and uncomplicated recipes such as Mary Berry’s Quick Cooking. There are also a number of self-improvement books on the market currently: not the sort of thing Bridget Jones would gravitate towards which tells you to sling your boyfriend and meditate, but instead books that seek to use theory and education as tools to help readers to improve some aspect of their lives. For example, The Book You Wish Your Parents Had Read (and Your Children Will Be Glad That You Did) is written by psychotherapist Philippa Perry to help parents to better support their children. There’s also How to Fail: Everything I’ve Ever Learned from Things Going Wrong, based on a popular podcast that gives a glimpse into the life lessons to be learned from failure.
In all there are some great self-improvement and change focused non-fiction books on the market at the moment, and Pinch of Nom’s incredible success shows that readers are drawn towards books that will help them achieve their goals. This, in my opinion, is the future of non-fiction book publishing: books that offer readers the knowledge to empower them to change their lives. Also, the noticeable fact that the book is based off a blog shows that readers are increasingly drawn towards reading books which they have previously seen online or in other interactive formats such as podcasts or vlogs.